YouTube just announced that it will be creators who post 'shorts' on the platform to the YouTube Partner Program (YPP) starting February 1, 2023. Shorts refer to YouTube's short-form video-sharing feature that hosts videos under 60 seconds. This move is an essential development for content creators on the platform, as it means they can now monetize their Shorts through advertising revenue.
Shorts is a new-ish feature that allows users to create and share short, looping videos on YouTube. YouTube introduced Shorts in September 2020, a few months after TikTok became one of the most downloaded apps in the world.
The addition of Shorts to the Partner Program means content creators will now be able to monetize their Shorts through advertising revenue. This is a significant source of income for many content creators and brands on YouTube, and being able to monetize Shorts will provide them with an additional source of revenue.
In addition to providing a source of revenue for content creators, adding Shorts to the Partner Program is important because it shows that YouTube is committed to supporting and promoting short-form content on the platform. The move signifies a key trend in the world of video, and by embracing it, YouTube is positioning itself as a significant competitor in this space.
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