How to Set Up a Business Account on Instagram

Here’s how to change your personal profile into a business account:

1. Go to your profile and tap in the upper right corner.
2. Tap Settings.

• The Switch to professional account option will be listed directly under Settings for some accounts.

3. Tap Account.
4. Tap ”Switch to professional account.”
5. Tap Continue.
6. Select a Category for your business and tap Done.
7. Tap OK to confirm.
8. Tap Business.
9. Tap Next.
10. Add contact details and tap Next. To skip this step, tap Don’t use my contact info.
11. If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This is optional, but it will make it easier to use all of the features available for businesses across Meta. Only one Facebook Page can be connected to your business account.
12. Tap X on the top right corner to return to your profile.
13. To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether to hide or display your category label and contact info. Then, tap Done.