Date published
December 15, 2022
- To choose the right ad objective. It could be sales on your website, downloads of your app, or increased brand awareness.
- Use what you know about your ideal audience to target them by factors such as age, location, interests, and behavior.
- Choose where you want the ad to appear—whether on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also run ads on specific mobile devices.
- Enter your daily or forever (lifetime) budget and the period you want your ads to run. These limits mean you won't spend more than you’re comfortable with.
- Choose from the six Facebook ad formats. For more on these different formats, click here.
- Submit the ad.
That’s it! Now, Facebook will help your ad reach the right people. To measure your ad’s performance once it’s running and make adjustments as needed, open the Facebook Ads Manager.
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