Date published
March 15, 2021
It's tempting to share everything you share to your Instagram feed to your Instagram story.
But here's why you should think twice:
- Story Clutter and Overwhelm: One of the downsides of sharing Instagram posts to your story is the potential for clutter and overwhelm. Your followers viewing your posts and stories might feel bombarded with duplicate content.
- Reduced Engagement and Interactions: When you share your posts to your story, the original engagement opportunities within the post itself are lost. Followers may interact with the story version instead of the actual post, leading to reduced likes, comments, and shares on your main feed.
- Story Duration and Fading Impact: Instagram story posts have a shorter lifespan than regular feed posts, usually lasting only 24 hours. By sharing your posts to your story, you're giving them a temporary spotlight, after which they may be forgotten. To maximize the longevity and impact of your content, it's crucial to maintain a clear separation between your regular posts and stories.
- Authenticity and Relatability: Instagram stories often offer a more spontaneous and informal glimpse into your daily life. By sharing posts to your story, you might disrupt the natural flow of your story content and create a disjointed experience for your audience. Stories are an opportunity to showcase your personality and connect on a more personal level, so it's essential to maintain their authenticity.
- Diverse Content Strategy: Instead of automatically sharing your posts, consider diversifying your content strategy across different formats. Use stories to share behind-the-scenes moments, exclusive sneak peeks, interactive polls, or engaging videos. This way, you offer your audience a unique and dynamic experience, enhancing their engagement and interest in your overall profile.
So, while sharing Instagram posts to your story might seem easy to extend their reach, it's essential to consider the potential drawbacks. By distinguishing between your posts and stories, you can offer your audience a well-rounded experience and optimize engagement. Embrace the unique qualities of each format, and strategically craft content that aligns with your goals and resonates with your audience. And remember, quality and diversity are vital in building a successful Instagram presence.