Date published
January 15, 2021
Fireside chats are becoming increasingly popular as an informal yet structured interview format that provides a refreshing alternative to traditional presentations.
The concept, first coined by U.S. President Roosevelt in the 1930s, has evolved from one-way speeches to immersive conversations that replace solo keynotes at many conferences.
Here are five reasons why you should consider this format:
- High-profile speakers are likelier to accept an invitation because they won't have to spend hours crafting speeches or slide decks.
- It encourages audience engagement by naturally prompting attendees to think of questions. Addressing these questions during the chat compels participants to tune in for the answers.
- It releases pressure on the presenter by creating a naturally flowing conversation that makes them more relaxed. With two people talking on stage, the speaker is no longer the center of attention.
- It brings the guest speaker and audience closer by creating an intimate bond. If leveraged well, it can help the speaker relate to attendees and vice versa.
- It humanizes the guest by sharing their anecdotes and insights. Once the guest is comfortable, they are more likely to open up and share unique personal stories and learnings.
If you're organizing a fireside chat, here are six tips to help you nail it:
- Create an informal setting that relaxes the guest. Put the moderator and guest in casual seating, such as a sofa or two comfortable armchairs. The proper lighting can also complement the setting.
- Have a well-prepared moderator who has prepared a set of open-ended but specific questions in advance. Determine the key points and structure beforehand.
- Engage the audience with poll questions. Create points in your planned storyline where you engage the audience actively. For example, run a quick poll to involve everyone at once and regain participants' attention.
- Few things are as engaging as the thrill of publicly answering your question by an expert. Hearing their tailored advice can be priceless for attendees. Provide added value for the participants by collecting audience questions during the session and instructing the moderator to weave them into the flow.
- Encourage the speaker to share personal anecdotes and insights to humanize them and connect with the audience.
- Allow for improvisation and spontaneity. While having a plan is essential, sometimes the best moments come from unexpected turns in the conversation. Be prepared to pivot if the conversation takes a new and exciting direction.
