New marketers are rethinking traditional communication methods and leveraging modern channels like podcasts and social media.
They’re education centric. The marketing industry is evolving, and with it, the people working in it. The new breed of marketers is often under 30, successful, and experienced, having worked for large corporations and small businesses before starting their own mini-agencies. These marketers are united in their belief that marketing is about education and helping audiences rather than just selling.
They sound like real people. One key characteristic of the new marketers is their use of natural, human language, rather than business-speak, to communicate with their audience. They prioritize accessibility and work with creative teams that share their values.
They have an ear to the ground, not to the boardroom. In contrast to larger, more traditional agencies, today's marketers operate with small teams and low overhead costs. They prioritize intuitive marketing that connects with the audience through proven effective channels rather than just focusing on getting a campaign out to the broadest audience possible so they can say they did.
They know consumer attention is on social media. Podcasts and social media platforms like LinkedIn and TikTok are vital tools for these marketers. New marketers also recognize that audiences care more about what a company can do for them than the company itself and prioritize helpful and informative content over overtly sales-focused. Once they've gained the trust and interest of their audience, they introduce product information.
