Guerrilla marketing is an ad strategy in which a company uses unconventional interactions with the ad's surroundings in order to promote what they sell.
Content marketers need to understand the guerilla marketing strategy because although today’s tactics may differ, the goal remains the same: to attract attention and stand out in a crowded marketplace.
By partnering with influencers, companies can increase their visibility and reach a wider audience. Whereas guerrilla marketing involves unconventional and often eye-catching interactions with the physical environment, digital content marketing involves promoting products and services within the content produced by popular creators on social media platforms.
Without further ado, here are six fun examples of traditional guerilla marketing:
- Reynolds Wrap Garage Door:
The company created a huge visual of its product using a garage door.
- Kit Kat Bench:
This park bench in London designed to look like a candy bar invites passers-by to take a seat and have a break, invoking the company slogan,“ Have a break. Have a Kit Kat.”
- The McDonald’s Fries Crosswalk:
In Malaysia, McDonald’s turned a bustling intersection into the famous “fries” crosswalk.
- Mr. Clean Crosswalk:
Okay, yes, it's another crosswalk, but this one is even more clever. In Italy, Mr. Clean reminds pedestrians of the power of its cleaning products by only making one stripe sparkling white.
- DHL's Escalator vs. Stairs Moment:
The delivery and mail service painted its ad on an escalator, teasing that “other services” would be equivalent to taking the slower stairs. The words “other services” invoked the FedEx logo using its competitor’s brand colors.
- Deadpool on Tinder:
2016 Tinder-swipers may have come across a profile for the 39-year-old superhero, which informed the app’s users of the movie’s release date. Many screenshotted the profile, effectively campaigning for the 20th Century Studios for free!
