Date published
September 15, 2020
When writing company blog posts, crafting a killer headline is essential. Your headline is the first thing readers will see, and it will make them decide whether or not to read your post.
Here are six steps to help you write killer headlines for your company blog.
- Keep it short and sweet: Your headline should be no more than ten words; ideally, it should be even shorter. Short headlines are easier to read and more likely to catch people's attention. Here's an example of a short and sweet headline: "5 Tips for Boosting Your Social Media Engagement."
- Use numbers: Headlines with numbers tend to perform better than those without. This is because numbers give readers an idea of what to expect from the post and make it seem more actionable. An example is "10 Ways to Improve Your Email Marketing Campaigns."
- Be specific: Vague headlines don't give readers a clear idea of what to expect from the post. Instead, be specific about what the post will cover. An example is "How to Write a Killer LinkedIn Profile That Will Impress Recruiters."
- Use strong verbs: Strong verbs can make your headline more compelling and exciting. Instead of weak verbs like "try" or "consider," use verbs that suggest action and excitement. An example is "Revamp Your Marketing Strategy with These Proven Tactics."
- Make it attention-grabbing: Your headline should grab readers' attention and make them want to read the post. Use powerful words like "secret," "ultimate," or "amazing" to make your headline stand out. An example is "The Ultimate Guide to Boosting Your Website Traffic."
- Be urgent: When it makes sense, adding a sense of urgency to your headline can make readers feel they need to read your post immediately. Use words like "now," "urgent," or "immediately" to create a sense of urgency. An example is "Boost Sales Now With These Two Proven Strategies."
By following these steps, you'll be able to write headlines that pack a punch that will get people to click through and read your company blog posts.
Remember to keep your headlines short and sweet, use numbers and strong verbs, be specific, make your headlines attention-grabbing, and add a sense of urgency. With a little practice, you'll be a pro at writing killer headlines in no time!