Date published
October 1, 2023
Video content is more likely to be shared, good for SEO, and helps strengthen brand recall.
Video marketing is an increasingly important tool for businesses to stand out to potential customers, set themselves apart from the competition, and stay ahead of trends. Here are five reasons why video marketing is worth considering:
- Customers are likelier to share video content: According to Forbes, people are 12 times more likely to share videos than text or images. This makes videos more likely to go viral and build a substantial online following.
- Videos are good for SEO: Video marketing drives engagement, which can improve your click-through rate and encourage more people to visit your website. In addition, videos keep people on your website longer, enhancing your dwell time and making a good impression on Google, which can help your website rank higher.
- Videos strengthen brand recall: Viewers retain significantly more content from a message in a video (95%) format than text (10%). This makes videos an effective way to get customers to remember your brand.
- Videos help strengthen your brand message: Videos are popular and effective at building and maintaining your brand identity.
- Videos work on any device: Responsive design is vital as people increasingly access content from various devices. Videos are accessible from computers, tablets, and mobile phones, making them user-friendly for businesses.
Some types of video that can be effective for video marketing include product demo videos, Facebook ad content, and webinars. These videos allow businesses to showcase their products, connect with their audience, and demonstrate their skills and knowledge.
